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Rolex - 278274-0012 Datejust 31 Stainless Steel Fluted / Jubilee / Silver

Ref. 278274-0012

Rolex Rolex - 278274-0012 Datejust 31 Stainless Steel Fluted / Jubilee / Silver
Rolex Rolex - 278274-0012 Datejust 31 Stainless Steel Fluted / Jubilee / Silver
Rolex Rolex - 278274-0012 Datejust 31 Stainless Steel Fluted / Jubilee / Silver

Case

MaterialWhite Gold, Stainless Steel
Diameter31 mm
CrystalSapphire
WR100 m

Dial

ColorSilver
FinishSunburst
IndexesStick / Dot Hands: Stick

Movement

Caliber2236
Typeautomatic
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About This Watch

The 278274-0012 Datejust 31 embodies the quiet precision of Rolex’s enduring legacy, blending the brand’s storied craftsmanship with a refined, contemporary silhouette. Introduced in 2020, this iteration marries the robustness of stainless steel with the warmth of white gold, its fluted bezel a nod to the Datejust’s mid-20th-century iconography while the 31mm case diameter offers a more intimate presence on the wrist. The silver dial, finished with a sunburst pattern, exudes understated elegance, its stick indexes and hands lending a sense of clarity and restraint. The Jubilee bracelet, with its five-link design, complements the watch’s balanced proportions, ensuring both comfort and a timeless aesthetic that aligns with the Datejust collection’s role as a benchmark in luxury horology. At its core, the watch houses the Caliber 2236, a self-winding movement with a date display and a power reserve of approximately 55 hours. Its construction—distinguished by Rolex’s in-house development and rigorous finishing—reflects the brand’s commitment to mechanical excellence without overt ostentation. The sapphire crystal, paired with a closed case back, ensures durability while preserving the watch’s minimalist profile. This timepiece is for the discerning individual who values subtlety over spectacle, seeking a companion for both formal engagements and the quiet moments of daily life. It speaks to those who recognize that true luxury lies not in excess, but in the harmony of tradition, function, and enduring design.

The 278274 family

278274-0012 is one of 34 variants sharing the 278274 base reference — same watch underneath, different dial, bezel, or bracelet execution. Browse the others:

+ 25 more variants in this family.

Inside: Caliber 2236

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This self-winding mechanical movement with date display is entirely manufactured by Rolex and inaugurates a new generation of movements. Its design and quality manufacture ensure peerless precision and reliability. Like all Rolex Perpetual movements, the 2236 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. It was first introduced in 2014. It the first movement to be fitted with the Syloxi (silicon) hairspring.

906 other watches in the library run the Rolex 2236.

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