
Rolex - 278274-0013 Datejust 31 Stainless Steel Fluted / Oyster / Pink
Ref. 278274-0013






Rolex - 278274-0013 Datejust 31 Stainless Steel Fluted / Oyster / Pink
Ref. 278274-0013
Case
Dial
Rarity
1/10
Widely producedCase
Dial
About This Watch
The Rolex Datejust 31, in its 2020 iteration with a pink dial, embodies the quiet assurance of a timepiece that balances tradition with subtle modernity. The fluted white gold bezel, a hallmark of the Datejust collection since its introduction in 1945, frames a dial that diverges from the brand’s usual restraint with a sunburst pink finish—both vivid and refined, it evokes the warmth of a well-worn leather strap without sacrificing the precision of Swiss engineering. The case, a harmonious blend of stainless steel and white gold, reinforces the Datejust’s legacy as a watch that bridges the gap between everyday wear and ceremonial elegance. Its 31mm diameter, paired with a 16mm lug width, ensures a presence that is neither ostentatious nor diminutive, a testament to Rolex’s mastery of proportion. Beneath the sapphire crystal lies the self-winding Caliber 2236, a movement that exemplifies the brand’s commitment to reliability and horological integrity. Its 55-hour power reserve and Parachrom blue balance spring underscore the quiet confidence of a watch designed for both precision and longevity. The stick indexes and hands, rendered in a minimalist style, complement the dial’s boldness without competing with it, while the closed case back and 100-meter water resistance reinforce the Datejust’s role as a versatile companion. This watch speaks to those who value understated sophistication—executives, connoisseurs, and those who seek a timepiece that commands respect without demanding attention. It is suited for moments that demand both presence and restraint, from boardroom negotiations to quiet evenings under lamplight.
The 278274 family
278274-0013 is one of 34 variants sharing the 278274 base reference — same watch underneath, different dial, bezel, or bracelet execution. Browse the others:

Black · White Gold, Stainless Steel
Ref. 278274-0001 · 31 mm

Black · White Gold, Stainless Steel
Ref. 278274-0002 · 31 mm

White · Mother of Pearl
Ref. 278274-0005 · 31 mm

White · Mother of Pearl
Ref. 278274-0006 · 31 mm

Grey · White Gold, Stainless Steel
Ref. 278274-0007 · 31 mm

Grey · White Gold, Stainless Steel
Ref. 278274-0008 · 31 mm

White · White Gold, Stainless Steel
Ref. 278274-0009 · 31 mm

White · White Gold, Stainless Steel
Ref. 278274-0010 · 31 mm
+ 25 more variants in this family.
Inside: Caliber 2236
Explore this caliber →This self-winding mechanical movement with date display is entirely manufactured by Rolex and inaugurates a new generation of movements. Its design and quality manufacture ensure peerless precision and reliability. Like all Rolex Perpetual movements, the 2236 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. It was first introduced in 2014. It the first movement to be fitted with the Syloxi (silicon) hairspring.
906 other watches in the library run the Rolex 2236.

Rolex - 278245-0018 Datejust 31 Rose Gold / Domed / White - Roman / President
Ref. 278245-0018 · 31 mm

Rolex - 278245-0019 Datejust 31 Rose Gold / Domed / Butterfly / Oyster
Ref. 278245-0019 · 31 mm

Rolex - 278245-0024 Datejust 31 Rose Gold / Domed / Chocolate - Roman / President
Ref. 278245-0024 · 31 mm

Rolex - 278245-0029 Datejust 31 Rose Gold / Domed / Rose - Diamond / Oyster
Ref. 278245-0029 · 31 mm
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