
Rolex - 278274-0024 Datejust 31 Stainless Steel Fluted / Jubilee / Pink - Roman
Ref. 278274-0024






Rolex - 278274-0024 Datejust 31 Stainless Steel Fluted / Jubilee / Pink - Roman
Ref. 278274-0024
Case
Dial
Rarity
1/10
Widely producedCase
Dial
About This Watch
The Rolex Datejust 31, in its 2020 iteration with a pink sunburst dial, embodies the quiet authority of a timepiece that has defined elegance for generations. The combination of a stainless steel case and a fluted white gold bezel creates a subtle interplay of materials, anchoring the watch in the legacy of the Datejust collection—a lineage that began in 1945 as a symbol of accessible luxury. The dial, a deep pink with a sunburst finish, is both restrained and striking, its Roman numeral indexes and slender stick hands contributing to a composition that feels simultaneously classic and contemporary. The Jubilee bracelet, with its refined five-link design, complements the watch’s balanced proportions, ensuring it remains as comfortable on the wrist as it is visually compelling. At its core, the Datejust 31 is powered by Rolex’s in-house automatic caliber 2236, a movement celebrated for its precision, reliability, and the seamless integration of its date display. The case’s 100-meter water resistance and the sapphire crystal’s durability underscore the brand’s commitment to robustness without compromising aesthetics. This watch is for those who seek a companion that transcends trends, a piece as suited to a formal evening as it is to the quiet confidence of everyday wear. It is not a statement, but a presence—measured, enduring, and quietly distinguished.
The 278274 family
278274-0024 is one of 34 variants sharing the 278274 base reference — same watch underneath, different dial, bezel, or bracelet execution. Browse the others:

Black · White Gold, Stainless Steel
Ref. 278274-0001 · 31 mm

Black · White Gold, Stainless Steel
Ref. 278274-0002 · 31 mm

White · Mother of Pearl
Ref. 278274-0005 · 31 mm

White · Mother of Pearl
Ref. 278274-0006 · 31 mm

Grey · White Gold, Stainless Steel
Ref. 278274-0007 · 31 mm

Grey · White Gold, Stainless Steel
Ref. 278274-0008 · 31 mm

White · White Gold, Stainless Steel
Ref. 278274-0009 · 31 mm

White · White Gold, Stainless Steel
Ref. 278274-0010 · 31 mm
+ 25 more variants in this family.
Inside: Caliber 2236
Explore this caliber →This self-winding mechanical movement with date display is entirely manufactured by Rolex and inaugurates a new generation of movements. Its design and quality manufacture ensure peerless precision and reliability. Like all Rolex Perpetual movements, the 2236 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. It was first introduced in 2014. It the first movement to be fitted with the Syloxi (silicon) hairspring.
906 other watches in the library run the Rolex 2236.

Rolex - 278245-0018 Datejust 31 Rose Gold / Domed / White - Roman / President
Ref. 278245-0018 · 31 mm

Rolex - 278245-0019 Datejust 31 Rose Gold / Domed / Butterfly / Oyster
Ref. 278245-0019 · 31 mm

Rolex - 278245-0024 Datejust 31 Rose Gold / Domed / Chocolate - Roman / President
Ref. 278245-0024 · 31 mm

Rolex - 278245-0029 Datejust 31 Rose Gold / Domed / Rose - Diamond / Oyster
Ref. 278245-0029 · 31 mm
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