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Rolex - 278274-0025 Datejust 31 Stainless Steel Fluted / Oyster / Aubergine - Roman

Ref. 278274-0025

Rolex Rolex - 278274-0025 Datejust 31 Stainless Steel Fluted / Oyster / Aubergine - Roman
Rolex Rolex - 278274-0025 Datejust 31 Stainless Steel Fluted / Oyster / Aubergine - Roman
Rolex Rolex - 278274-0025 Datejust 31 Stainless Steel Fluted / Oyster / Aubergine - Roman

Case

MaterialWhite Gold, Stainless Steel
Diameter31 mm
CrystalSapphire
WR100 m

Dial

ColorPurple
FinishSunburst
IndexesRoman Numerals Hands: Stick

Movement

Caliber2236
Typeautomatic
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About This Watch

The Rolex Datejust 31, in its 2020 iteration with a deep aubergine dial, embodies the quiet authority of a timepiece that has long defined understated elegance. This particular model, distinguished by its fluted white gold bezel and stainless steel case, merges the brand’s legacy of craftsmanship with a contemporary reinterpretation of its iconic design language. The dial’s rich, sunburst-finished aubergine hue—a color evocative of twilight and sophistication—serves as a striking counterpoint to the polished metalwork, while the Roman numerals and slender stick hands lend a timeless, almost architectural precision to the composition. The 31mm case, a size that balances tradition with modern wearability, is framed by the Oyster case’s enduring robustness, ensuring both resilience and refinement. At its heart lies the self-winding Caliber 2236, a movement that exemplifies Rolex’s commitment to in-house innovation and precision. Its date display, seamlessly integrated into the dial’s hierarchy, operates with the quiet reliability expected of a watch that has been a cornerstone of the Datejust collection since 1945. First introduced as a symbol of accessible luxury, the Datejust has evolved while retaining its essence—a duality this model reflects through its elegant materials and meticulous engineering. This watch is for those who value heritage without compromise, seeking a piece

The 278274 family

278274-0025 is one of 34 variants sharing the 278274 base reference — same watch underneath, different dial, bezel, or bracelet execution. Browse the others:

+ 25 more variants in this family.

Inside: Caliber 2236

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This self-winding mechanical movement with date display is entirely manufactured by Rolex and inaugurates a new generation of movements. Its design and quality manufacture ensure peerless precision and reliability. Like all Rolex Perpetual movements, the 2236 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. It was first introduced in 2014. It the first movement to be fitted with the Syloxi (silicon) hairspring.

906 other watches in the library run the Rolex 2236.

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