
Rolex - 278274-0025 Datejust 31 Stainless Steel Fluted / Oyster / Aubergine - Roman
Ref. 278274-0025






Rolex - 278274-0025 Datejust 31 Stainless Steel Fluted / Oyster / Aubergine - Roman
Ref. 278274-0025
Case
Dial
Rarity
1/10
Widely producedCase
Dial
About This Watch
The Rolex Datejust 31, in its 2020 iteration with a deep aubergine dial, embodies the quiet authority of a timepiece that has long defined understated elegance. This particular model, distinguished by its fluted white gold bezel and stainless steel case, merges the brand’s legacy of craftsmanship with a contemporary reinterpretation of its iconic design language. The dial’s rich, sunburst-finished aubergine hue—a color evocative of twilight and sophistication—serves as a striking counterpoint to the polished metalwork, while the Roman numerals and slender stick hands lend a timeless, almost architectural precision to the composition. The 31mm case, a size that balances tradition with modern wearability, is framed by the Oyster case’s enduring robustness, ensuring both resilience and refinement. At its heart lies the self-winding Caliber 2236, a movement that exemplifies Rolex’s commitment to in-house innovation and precision. Its date display, seamlessly integrated into the dial’s hierarchy, operates with the quiet reliability expected of a watch that has been a cornerstone of the Datejust collection since 1945. First introduced as a symbol of accessible luxury, the Datejust has evolved while retaining its essence—a duality this model reflects through its elegant materials and meticulous engineering. This watch is for those who value heritage without compromise, seeking a piece
The 278274 family
278274-0025 is one of 34 variants sharing the 278274 base reference — same watch underneath, different dial, bezel, or bracelet execution. Browse the others:

Black · White Gold, Stainless Steel
Ref. 278274-0001 · 31 mm

Black · White Gold, Stainless Steel
Ref. 278274-0002 · 31 mm

White · Mother of Pearl
Ref. 278274-0005 · 31 mm

White · Mother of Pearl
Ref. 278274-0006 · 31 mm

Grey · White Gold, Stainless Steel
Ref. 278274-0007 · 31 mm

Grey · White Gold, Stainless Steel
Ref. 278274-0008 · 31 mm

White · White Gold, Stainless Steel
Ref. 278274-0009 · 31 mm

White · White Gold, Stainless Steel
Ref. 278274-0010 · 31 mm
+ 25 more variants in this family.
Inside: Caliber 2236
Explore this caliber →This self-winding mechanical movement with date display is entirely manufactured by Rolex and inaugurates a new generation of movements. Its design and quality manufacture ensure peerless precision and reliability. Like all Rolex Perpetual movements, the 2236 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. It was first introduced in 2014. It the first movement to be fitted with the Syloxi (silicon) hairspring.
906 other watches in the library run the Rolex 2236.

Rolex - 278245-0018 Datejust 31 Rose Gold / Domed / White - Roman / President
Ref. 278245-0018 · 31 mm

Rolex - 278245-0019 Datejust 31 Rose Gold / Domed / Butterfly / Oyster
Ref. 278245-0019 · 31 mm

Rolex - 278245-0024 Datejust 31 Rose Gold / Domed / Chocolate - Roman / President
Ref. 278245-0024 · 31 mm

Rolex - 278245-0029 Datejust 31 Rose Gold / Domed / Rose - Diamond / Oyster
Ref. 278245-0029 · 31 mm
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Rolex - 278245-0029 Datejust 31 Rose Gold / Domed / Rose - Diamond / Oyster
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Rolex - 278245-0033 Datejust 31 Rose Gold / Domed / Rose - Roman / Oyster
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