
Rolex - 278274-0026 Datejust 31 Stainless Steel Fluted / Jubilee / Aubergine - Roman
Ref. 278274-0026






Rolex - 278274-0026 Datejust 31 Stainless Steel Fluted / Jubilee / Aubergine - Roman
Ref. 278274-0026
Case
Dial
Rarity
1/10
Widely producedCase
Dial
About This Watch
The Rolex Datejust 31, with its refined proportions and enduring elegance, remains a testament to the brand’s mastery of blending tradition with modernity. The 278274-0026 variant distinguishes itself through its striking aubergine dial, a deep, velvety purple that exudes quiet sophistication. Framed by a fluted white gold bezel and housed in a stainless steel case, the watch balances contrast and harmony, its 31mm diameter ensuring a presence that is neither ostentatious nor subdued. The sunburst finish of the dial, paired with Roman numeral indexes and slender stick hands, echoes the timeless design language of the Datejust collection, first introduced in 1945 as a symbol of accessible luxury. This particular iteration, launched in 2020, retains the collection’s hallmark versatility, its Jubilee bracelet offering a seamless transition from formal wear to casual sophistication. At its core, the Datejust 31 is powered by Rolex’s in-house automatic movement 2236, a chronometer-certified mechanism renowned for its precision and reliability. The movement’s 48-hour power reserve, coupled with the watch’s 100-meter water resistance, underscores its practicality without compromising its aspirational allure. The sapphire crystal, paired with a closed case back, ensures durability while preserving the discreet engineering that defines Rolex’s craftsmanship. This watch is for those who value understated distinction—a collector seeking a piece that marries heritage with individuality, or a connoisseur who appreciates the quiet
The 278274 family
278274-0026 is one of 34 variants sharing the 278274 base reference — same watch underneath, different dial, bezel, or bracelet execution. Browse the others:

Black · White Gold, Stainless Steel
Ref. 278274-0001 · 31 mm

Black · White Gold, Stainless Steel
Ref. 278274-0002 · 31 mm

White · Mother of Pearl
Ref. 278274-0005 · 31 mm

White · Mother of Pearl
Ref. 278274-0006 · 31 mm

Grey · White Gold, Stainless Steel
Ref. 278274-0007 · 31 mm

Grey · White Gold, Stainless Steel
Ref. 278274-0008 · 31 mm

White · White Gold, Stainless Steel
Ref. 278274-0009 · 31 mm

White · White Gold, Stainless Steel
Ref. 278274-0010 · 31 mm
+ 25 more variants in this family.
Inside: Caliber 2236
Explore this caliber →This self-winding mechanical movement with date display is entirely manufactured by Rolex and inaugurates a new generation of movements. Its design and quality manufacture ensure peerless precision and reliability. Like all Rolex Perpetual movements, the 2236 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. It was first introduced in 2014. It the first movement to be fitted with the Syloxi (silicon) hairspring.
906 other watches in the library run the Rolex 2236.

Rolex - 278245-0018 Datejust 31 Rose Gold / Domed / White - Roman / President
Ref. 278245-0018 · 31 mm

Rolex - 278245-0019 Datejust 31 Rose Gold / Domed / Butterfly / Oyster
Ref. 278245-0019 · 31 mm

Rolex - 278245-0024 Datejust 31 Rose Gold / Domed / Chocolate - Roman / President
Ref. 278245-0024 · 31 mm

Rolex - 278245-0029 Datejust 31 Rose Gold / Domed / Rose - Diamond / Oyster
Ref. 278245-0029 · 31 mm
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Rolex - 278245-0033 Datejust 31 Rose Gold / Domed / Rose - Roman / Oyster
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