
Rolex - 278274-0028 Datejust 31 Stainless Steel Fluted / Jubilee / Grey - Roman
Ref. 278274-0028






Rolex - 278274-0028 Datejust 31 Stainless Steel Fluted / Jubilee / Grey - Roman
Ref. 278274-0028
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Dial
Rarity
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Widely producedCase
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About This Watch
The Rolex Datejust 31, in its 2020 iteration with a fluted white gold bezel and grey sunburst dial, embodies the quiet authority of a timepiece that has defined modern luxury watchmaking for nearly eight decades. This reference marries the Datejust collection’s enduring elegance with subtle refinements, from the polished stainless steel case to the intricate interplay of light on the grey dial’s sunburst finish. The Roman numerals and stick hands, paired with the Jubilee bracelet’s refined curvature, evoke a balance between tradition and precision that has made the Datejust a cornerstone of Rolex’s heritage since its introduction in 1945. The fluted bezel, a hallmark of the brand’s design language, adds a tactile and visual dimension that underscores the watch’s craftsmanship. At its heart lies the Caliber 2236, a self-winding movement distinguished by its Chronergy escapement and 31 jewels, ensuring reliability and longevity. With a 48-hour power reserve and a 100-meter water resistance, it reflects Rolex’s commitment to both technical excellence and practicality. The closed case back, a deliberate choice over a sapphire display, reinforces the watch’s discreet sophistication, prioritizing understated durability over ostentatious engineering. This timepiece is for the individual who values heritage without compromise, seeking a companion for both formal occasions and the quiet moments of daily life. It speaks to those who recognize that true luxury lies not in excess, but in the meticulous harmony of form, function, and legacy.
The 278274 family
278274-0028 is one of 34 variants sharing the 278274 base reference — same watch underneath, different dial, bezel, or bracelet execution. Browse the others:

Black · White Gold, Stainless Steel
Ref. 278274-0001 · 31 mm

Black · White Gold, Stainless Steel
Ref. 278274-0002 · 31 mm

White · Mother of Pearl
Ref. 278274-0005 · 31 mm

White · Mother of Pearl
Ref. 278274-0006 · 31 mm

Grey · White Gold, Stainless Steel
Ref. 278274-0007 · 31 mm

Grey · White Gold, Stainless Steel
Ref. 278274-0008 · 31 mm

White · White Gold, Stainless Steel
Ref. 278274-0009 · 31 mm

White · White Gold, Stainless Steel
Ref. 278274-0010 · 31 mm
+ 25 more variants in this family.
Inside: Caliber 2236
Explore this caliber →This self-winding mechanical movement with date display is entirely manufactured by Rolex and inaugurates a new generation of movements. Its design and quality manufacture ensure peerless precision and reliability. Like all Rolex Perpetual movements, the 2236 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. It was first introduced in 2014. It the first movement to be fitted with the Syloxi (silicon) hairspring.
906 other watches in the library run the Rolex 2236.

Rolex - 278245-0018 Datejust 31 Rose Gold / Domed / White - Roman / President
Ref. 278245-0018 · 31 mm

Rolex - 278245-0019 Datejust 31 Rose Gold / Domed / Butterfly / Oyster
Ref. 278245-0019 · 31 mm

Rolex - 278245-0024 Datejust 31 Rose Gold / Domed / Chocolate - Roman / President
Ref. 278245-0024 · 31 mm

Rolex - 278245-0029 Datejust 31 Rose Gold / Domed / Rose - Diamond / Oyster
Ref. 278245-0029 · 31 mm
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