
Rolex - 278344RBR-0028 Datejust 31 Stainless Steel Domed Diamond / Jubilee / Aubergine - Roman
Ref. 278344RBR-0028






Rolex - 278344RBR-0028 Datejust 31 Stainless Steel Domed Diamond / Jubilee / Aubergine - Roman
Ref. 278344RBR-0028
Case
Dial
Rarity
6/10
ScarceCase
Dial
About This Watch
The Rolex Datejust 31, in its 278344RBR-0028 iteration, stands as a masterclass in restrained opulence, blending the enduring elegance of the Datejust collection with a daring chromatic choice. Introduced in 2020, this model marries stainless steel with white gold, its case refined by a diamond-set bezel that catches light with quiet precision. The dial, a deep aubergine hue, is rendered in a sunburst finish that shifts subtly with the angle of illumination, while Roman numerals and slender stick hands lend a timeless, understated symmetry. The Datejust, first launched in 1945 as a response to the demand for a self-winding chronometer with a date display, continues to embody Rolex’s commitment to both innovation and tradition. Here, the collection’s heritage is evident in the Jubilee bracelet’s gentle curvature and the watch’s overall balance of proportion, a testament to decades of refinement. Beneath the sapphire crystal lies the Caliber 2236, a self-winding movement with a 38-hour power reserve, its precision and reliability a hallmark of Rolex’s engineering. The caseback, closed for practicality, underscores the watch’s focus on wearability without compromise. Water resistance to 100 meters ensures it is as functional as it is refined. This timepiece is for those who value subtlety over ostentation, where a hue as distinctive as aubergine becomes a signature rather than a statement. It suits the quiet confidence of a collector seeking a piece that transcends trends, or the discerning individual who wears luxury as an extension of their own discretion.
The 278344RBR family
278344RBR-0028 is one of 34 variants sharing the 278344RBR base reference — same watch underneath, different dial, bezel, or bracelet execution. Browse the others:

Black · White Gold, Stainless Steel
Ref. 278344RBR-0001 · 31 mm

Black · White Gold, Stainless Steel
Ref. 278344RBR-0002 · 31 mm

White · Mother of Pearl
Ref. 278344RBR-0005 · 31 mm

White · Mother of Pearl
Ref. 278344RBR-0006 · 31 mm

Grey · White Gold, Stainless Steel
Ref. 278344RBR-0007 · 31 mm

Grey · White Gold, Stainless Steel
Ref. 278344RBR-0008 · 31 mm

White · White Gold, Stainless Steel
Ref. 278344RBR-0011 · 31 mm

White · White Gold, Stainless Steel
Ref. 278344RBR-0012 · 31 mm
+ 25 more variants in this family.
Inside: Caliber 2236
Explore this caliber →This self-winding mechanical movement with date display is entirely manufactured by Rolex and inaugurates a new generation of movements. Its design and quality manufacture ensure peerless precision and reliability. Like all Rolex Perpetual movements, the 2236 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. It was first introduced in 2014. It the first movement to be fitted with the Syloxi (silicon) hairspring.
906 other watches in the library run the Rolex 2236.

Rolex - 278245-0018 Datejust 31 Rose Gold / Domed / White - Roman / President
Ref. 278245-0018 · 31 mm

Rolex - 278245-0019 Datejust 31 Rose Gold / Domed / Butterfly / Oyster
Ref. 278245-0019 · 31 mm

Rolex - 278245-0024 Datejust 31 Rose Gold / Domed / Chocolate - Roman / President
Ref. 278245-0024 · 31 mm

Rolex - 278245-0029 Datejust 31 Rose Gold / Domed / Rose - Diamond / Oyster
Ref. 278245-0029 · 31 mm
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