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Rolex - 278240-0007 Datejust 31 Stainless Steel / Oyster / Pink

Ref. 278240-0007

Rolex Rolex - 278240-0007 Datejust 31 Stainless Steel / Oyster / Pink
Rolex Rolex - 278240-0007 Datejust 31 Stainless Steel / Oyster / Pink
Rolex Rolex - 278240-0007 Datejust 31 Stainless Steel / Oyster / Pink

Case

MaterialStainless Steel
Diameter31 mm
CrystalSapphire
WR100 m

Dial

ColorPink
FinishSunburst
IndexesStick / Dot Hands: Stick

Movement

Caliber2236
Typeautomatic
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About This Watch

The Rolex Datejust 31, in its 2020 iteration with a striking pink dial, offers a refined reinterpretation of a collection that has long defined timeless elegance since its debut in 1945. The 31mm stainless steel case, paired with a domed bezel and a closed case back, maintains the Datejust’s enduring silhouette while emphasizing a more intimate scale. The dial, a vibrant pink with a sunburst finish, radiates subtlety and sophistication, its stick indexes and hands lending a crisp, minimalist precision that complements the hue without overwhelming it. This color choice, though unconventional for the Datejust, underscores Rolex’s ability to infuse tradition with contemporary flair, ensuring the watch remains both familiar and refreshingly distinct. At its core lies the Caliber 2236, a self-winding movement celebrated for its reliability and the inclusion of a date display through a discreet window at 6 o’clock. The sapphire crystal, paired with a 100-meter water resistance, reinforces the watch’s practicality without compromising its status as a haute horlogerie piece. The Datejust 31’s heritage as a symbol of enduring craftsmanship is evident in every detail, from the Oyster case’s robust construction to the meticulous finishing of the dial. This watch is for the discerning individual who values understated sophistication—someone who seeks a timepiece that balances heritage with modernity, and whose presence is as much about quiet confidence as it is about legacy. Whether worn for a formal occasion or as a daily companion, it embodies the quiet assurance of a brand that has mastered the art of making the extraordinary feel entirely natural.

The 278240 family

278240-0007 is one of 18 variants sharing the 278240 base reference — same watch underneath, different dial, bezel, or bracelet execution. Browse the others:

+ 9 more variants in this family.

Inside: Caliber 2236

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This self-winding mechanical movement with date display is entirely manufactured by Rolex and inaugurates a new generation of movements. Its design and quality manufacture ensure peerless precision and reliability. Like all Rolex Perpetual movements, the 2236 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. It was first introduced in 2014. It the first movement to be fitted with the Syloxi (silicon) hairspring.

906 other watches in the library run the Rolex 2236.

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