About This Watch

The Rolex Datejust 31, a refined evolution of the brand’s most enduring design language, embodies the quiet authority of a watch that has defined sophistication for generations. The 178240-0024, with its white dial and minimalist stick indexes, exudes a timeless clarity that transcends trends. The domed stainless steel case, paired with an Oyster construction and sapphire crystal, balances durability with elegance, while the closed case back underscores the watch’s commitment to understated craftsmanship. At 31mm in diameter, its proportions are tailored for those who value precision in both form and function, with a lug width of 16mm that ensures a secure, comfortable fit. Beneath the surface, the Caliber 2235 movement delivers the quiet precision that has become synonymous with Rolex. Featuring a Parachrom balance spring and a 70-hour power reserve, it marries technical innovation with the brand’s legacy of reliability. The Datejust collection, introduced in 1945, has long been a symbol of enduring elegance, and this reference honors that heritage with its clean, uncluttered aesthetic. The white dial, unadorned by excessive detailing, allows the interplay of light and texture to speak for itself—a testament to the subtlety that defines true luxury. This watch is for the discerning individual who seeks a companion for life’s most significant moments, whether in the boardroom, at a gala, or on the wrist of someone who values heritage as much as horology. It is not a statement, but a silent acknowledgment of excellence.

Grey · Stainless Steel

Ref. 178240-0001 · 31 mm

Silver · Stainless Steel

Ref. 178240-0005 · 31 mm

Grey · Stainless Steel

Ref. 178240-0006 · 31 mm

Black · Stainless Steel

Ref. 178240-0011 · 31 mm

White · Stainless Steel

Ref. 178240-0015 · 31 mm

Black · Stainless Steel

Ref. 178240-0016 · 31 mm

Pink · Stainless Steel

Ref. 178240-0017 · 31 mm

Black · Stainless Steel

Ref. 178240-0019 · 31 mm

+ 15 more variants in this family.

This model is equipped with calibre 2235, a self-winding mechanical movement entirely developed and manufactured by Rolex. Like all Rolex Perpetual movements, the 2235 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. Its architecture, in common with all Oyster watch movements, makes it singularly reliable

732 other watches in the library run the Rolex 2235.

Rolex - 178158-0056 Datejust 31 Yellow Gold Diamond / Oyster / Black MOP

Ref. 178158-0056 · 31 mm

Rolex - 178248-0079 Datejust 31 Yellow Gold Domed / Oyster / Champagne Roman

Ref. 178248-0079 · 31 mm

Rolex - 178245f-0032 Datejust 31 Everose Domed / President / Chocolate Roman

Ref. 178245f-0032 · 31 mm

Rolex - 81299-0014 Datejust Pearlmaster 34 White Gold Diamond Mother of Pearl Diamonds

Ref. 81299-0014 · 34 mm