About This Watch

The Rolex Datejust 31, in its 178274-0012 iteration, marries the enduring elegance of the Datejust collection with a refined, contemporary interpretation. The pink dial—a hue both unexpected and deliberate—serves as a striking counterpoint to the case’s combination of stainless steel and white gold, creating a balance between warmth and restraint. The fluted bezel, a hallmark of the Datejust since its 1945 debut, remains a defining feature, while the Jubilee bracelet, with its gentle curvature and polished links, ensures both comfort and sophistication. Stick indexes and hands, subtly luminescent, enhance legibility without overshadowing the dial’s quiet vibrancy, a testament to the collection’s ability to evolve while preserving its heritage. At its core, the watch houses the Caliber 2235, a self-winding movement celebrated for its precision, reliability, and 70-hour power reserve. Its construction, from the Parachrom blue balance spring to the Paraflex shock absorbers, reflects Rolex’s commitment to engineering excellence. The sapphire crystal, paired with a closed case back, underscores the brand’s dedication to durability and discretion. With 100 meters of water resistance, the Datejust 31 is as practical as it is poised, a watch that transitions seamlessly from formal occasions to everyday wear. This timepiece is for those who value understated sophistication and the quiet confidence of a watch that needs no embellishment. It suits the discerning collector seeking a piece that honors tradition while embracing subtle innovation, or the individual who appreciates a watch that exudes timeless elegance without demanding attention.

Black · White Gold, Stainless Steel

Ref. 178274-0004 · 31 mm

Black · White Gold, Stainless Steel

Ref. 178274-0005 · 31 mm

White · White Gold, Stainless Steel

Ref. 178274-0008 · 31 mm

Silver · White Gold, Stainless Steel

Ref. 178274-0009 · 31 mm

Black · White Gold, Stainless Steel

Ref. 178274-0014 · 31 mm

Grey · Meteorite

Ref. 178274-0016 · 31 mm

Silver · White Gold, Stainless Steel

Ref. 178274-0017 · 31 mm

Silver · White Gold, Stainless Steel

Ref. 178274-0018 · 31 mm

+ 43 more variants in this family.

This model is equipped with calibre 2235, a self-winding mechanical movement entirely developed and manufactured by Rolex. Like all Rolex Perpetual movements, the 2235 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. Its architecture, in common with all Oyster watch movements, makes it singularly reliable

732 other watches in the library run the Rolex 2235.

Rolex - 178158-0056 Datejust 31 Yellow Gold Diamond / Oyster / Black MOP

Ref. 178158-0056 · 31 mm

Rolex - 178248-0079 Datejust 31 Yellow Gold Domed / Oyster / Champagne Roman

Ref. 178248-0079 · 31 mm

Rolex - 178245f-0032 Datejust 31 Everose Domed / President / Chocolate Roman

Ref. 178245f-0032 · 31 mm

Rolex - 81299-0014 Datejust Pearlmaster 34 White Gold Diamond Mother of Pearl Diamonds

Ref. 81299-0014 · 34 mm