About This Watch

The Rolex Datejust 31, in its 178275f-0033 iteration, marries the brand’s enduring commitment to precision with a daring departure from convention, embodied in its striking purple sunburst dial. This reference, part of the Datejust collection’s storied lineage since 1945, reimagines the model’s classic silhouette through a bold color choice that commands quiet attention. The dial’s deep, regal hue is accented by sleek Roman numerals and slender stick hands, their contrast against the sunburst finish lending the watch a sense of timeless elegance. Encased in Rolex’s proprietary Everose 18ct gold—a material engineered for its warm, enduring patina—the timepiece is framed by the iconic fluted bezel, a design element that has defined the Datejust’s identity for decades. The President bracelet, with its polished links and secure hidden clasp, adds a layer of refinement, ensuring the watch sits comfortably on the wrist while reinforcing its status as a symbol of understated sophistication. At its heart lies the Caliber 2235, a self-winding movement with a 70-hour power reserve, its precision and reliability a testament to Rolex’s mastery of horology. The sapphire crystal, paired with a closed case back, safeguards the mechanical artistry within, while the 100-meter water resistance underscores the watch’s practicality without compromising its luxury credentials. This timepiece is for those who seek a blend of heritage and individuality, a collector’s item as much as a daily companion. It suits the discerning wearer who values subtlety over ostentation, a quiet declaration of craftsmanship that resonates in both formal settings and the quiet moments of everyday life.

Silver · Rose Gold

Ref. 178275f-0001 · 31 mm

Pink · Rose Gold

Ref. 178275f-0002 · 31 mm

Black · Rose Gold

Ref. 178275f-0003 · 31 mm

Black · Rose Gold

Ref. 178275f-0004 · 31 mm

Silver · Rose Gold

Ref. 178275f-0005 · 31 mm

Pink · Rose Gold

Ref. 178275f-0008 · 31 mm

White · Rose Gold

Ref. 178275f-0011 · 31 mm

Pink · Rose Gold

Ref. 178275f-0017 · 31 mm

+ 10 more variants in this family.

This model is equipped with calibre 2235, a self-winding mechanical movement entirely developed and manufactured by Rolex. Like all Rolex Perpetual movements, the 2235 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. Its architecture, in common with all Oyster watch movements, makes it singularly reliable

732 other watches in the library run the Rolex 2235.

Rolex - 178158-0056 Datejust 31 Yellow Gold Diamond / Oyster / Black MOP

Ref. 178158-0056 · 31 mm

Rolex - 178248-0079 Datejust 31 Yellow Gold Domed / Oyster / Champagne Roman

Ref. 178248-0079 · 31 mm

Rolex - 178245f-0032 Datejust 31 Everose Domed / President / Chocolate Roman

Ref. 178245f-0032 · 31 mm

Rolex - 81299-0014 Datejust Pearlmaster 34 White Gold Diamond Mother of Pearl Diamonds

Ref. 81299-0014 · 34 mm