
Rolex - 178278-0040 Datejust 31 Yellow Gold Fluted / President / Silver Diamond
Ref. 178278-0040






Rolex - 178278-0040 Datejust 31 Yellow Gold Fluted / President / Silver Diamond
Ref. 178278-0040
Case
Dial
Rarity
7/10
Very rareCase
Dial
About This Watch
The Rolex Datejust 31, in its 178278-0040 iteration, embodies the quiet authority of a timepiece that has defined elegance for generations. A modern interpretation of the Datejust collection, introduced in 1945 as Rolex’s first self-winding waterproof chronometer with a date display, this reference marries enduring design principles with refined execution. The 31-millimeter yellow gold case, adorned with the brand’s signature fluted bezel, exudes a warmth and presence that feels both timeless and meticulously contemporary. Paired with a president bracelet—its smooth, polished links a hallmark of Rolex’s commitment to wearability—the watch balances sophistication with a touch of understated luxury. The dial, a luminous silver backdrop, is accented by gem-set indexes that catch light with subtle precision, while the stick hands offer a clean, legible contrast. Beneath the sapphire crystal, the in-house Caliber 2235 automatic movement operates with the precision expected of a watchmaker that has long set benchmarks for mechanical excellence. Its date function, housed within a discreet window at 3 o’clock, is a testament to the seamless integration of utility and artistry. This watch is for the individual who values heritage without sacrificing modernity, whose presence is marked by quiet confidence. It suits formal occasions, yet its versatility ensures it remains a constant companion—whether in the boardroom, at a gala, or simply on the wrist of someone who understands the quiet power of a well-crafted timepiece.
The 178278 family
178278-0040 is one of 37 variants sharing the 178278 base reference — same watch underneath, different dial, bezel, or bracelet execution. Browse the others:

White · Yellow Gold
Ref. 178278-0010 · 31 mm

Champagne · Yellow Gold
Ref. 178278-0018 · 31 mm

Champagne · Yellow Gold
Ref. 178278-0021 · 31 mm

Champagne · Yellow Gold
Ref. 178278-0025 · 31 mm

Silver · Yellow Gold
Ref. 178278-0028 · 31 mm

Silver · Yellow Gold
Ref. 178278-0031 · 31 mm

Silver · Yellow Gold
Ref. 178278-0034 · 31 mm

Silver · Yellow Gold
Ref. 178278-0037 · 31 mm
+ 28 more variants in this family.
Inside: Caliber 2235
Explore this caliber →This model is equipped with calibre 2235, a self-winding mechanical movement entirely developed and manufactured by Rolex. Like all Rolex Perpetual movements, the 2235 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. Its architecture, in common with all Oyster watch movements, makes it singularly reliable
732 other watches in the library run the Rolex 2235.

Rolex - 178158-0056 Datejust 31 Yellow Gold Diamond / Oyster / Black MOP
Ref. 178158-0056 · 31 mm

Rolex - 178248-0079 Datejust 31 Yellow Gold Domed / Oyster / Champagne Roman
Ref. 178248-0079 · 31 mm

Rolex - 178245f-0032 Datejust 31 Everose Domed / President / Chocolate Roman
Ref. 178245f-0032 · 31 mm

Rolex - 81299-0014 Datejust Pearlmaster 34 White Gold Diamond Mother of Pearl Diamonds
Ref. 81299-0014 · 34 mm
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