About This Watch

The Rolex Datejust 31, in its 178344-0002 iteration, marries the enduring elegance of the Datejust collection with a distinctive interpretation of classic design. The dial, a deep, saturated purple, evokes a sense of quiet sophistication, its hue deepened by the polished white gold and stainless steel case, which frames the piece with understated opulence. The domed diamond bezel adds a subtle yet deliberate contrast to the Jubilee bracelet’s refined symmetry, while the Roman numeral indexes and stick hands lend the watch a timeless readability that aligns with the Datejust’s legacy as a benchmark of enduring style since its introduction in 1945. The sapphire crystal, paired with a closed case back, ensures the watch’s integrity against the elements, a testament to Rolex’s commitment to durability without compromising aesthetics. At its heart lies the Caliber 2235, an automatic movement renowned for its precision and reliability, featuring a Parachrom balance spring and a 70-hour power reserve. This mechanical sophistication is discreetly housed within the 31mm case, a size that balances presence with wearability, ensuring the watch remains as practical as it is polished. The purple dial, though unconventional for the Datejust, is executed with the same meticulous attention to detail that defines the collection’s heritage—each element, from the lume on the hands to the brushed finish of the case, is considered with the precision of a master craftsman. This watch is for the discerning individual who values heritage without sacrificing individuality, a piece suited to both formal occasions and the quiet confidence of everyday wear. It speaks to those who recognize that true luxury lies not in excess, but in the harmony of form, function, and the quiet assurance of a name that needs no embellishment.

Brown · White Gold, Stainless Steel

Ref. 178344-0001 · 31 mm

Grey · White Gold, Stainless Steel

Ref. 178344-0003 · 31 mm

White · Mother of Pearl

Ref. 178344-0004 · 31 mm

White · White Gold, Stainless Steel

Ref. 178344-0005 · 31 mm

White · Mother of Pearl

Ref. 178344-0006 · 31 mm

White · Mother of Pearl

Ref. 178344-0007 · 31 mm

Black · Mother of Pearl

Ref. 178344-0008 · 31 mm

Grey · White Gold, Stainless Steel

Ref. 178344-0010 · 31 mm

+ 42 more variants in this family.

This model is equipped with calibre 2235, a self-winding mechanical movement entirely developed and manufactured by Rolex. Like all Rolex Perpetual movements, the 2235 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. Its architecture, in common with all Oyster watch movements, makes it singularly reliable

732 other watches in the library run the Rolex 2235.

Rolex - 178158-0056 Datejust 31 Yellow Gold Diamond / Oyster / Black MOP

Ref. 178158-0056 · 31 mm

Rolex - 178248-0079 Datejust 31 Yellow Gold Domed / Oyster / Champagne Roman

Ref. 178248-0079 · 31 mm

Rolex - 178245f-0032 Datejust 31 Everose Domed / President / Chocolate Roman

Ref. 178245f-0032 · 31 mm

Rolex - 81299-0014 Datejust Pearlmaster 34 White Gold Diamond Mother of Pearl Diamonds

Ref. 81299-0014 · 34 mm