Rolex Rolex - 278240-0013 Datejust 31 Stainless Steel / Oyster / Pink - Roman
Rolex Rolex - 278240-0013 Datejust 31 Stainless Steel / Oyster / Pink - Roman
Rolex Rolex - 278240-0013 Datejust 31 Stainless Steel / Oyster / Pink - Roman
Rolex

Datejust 31 Stainless Steel / Oyster / Pink - Roman

REF. 278240-0013

3/10

Uncommon

Case

MaterialStainless Steel
Diameter31 mm
Lug width16 mm
ShapeRound
CrystalSapphire
Case backClosed
Water resistance100 m

Dial

ColourPink
FinishSunburst
IndexesRoman Numerals Hands: Stick
HandsStick

Movement

Caliber2236
Typeautomatic
Reserve55 h
Explore caliber→

About This Watch

The 278240-0013 Datejust 31 embodies the enduring elegance of Rolex’s most iconic collection, refined for a contemporary era. Introduced in 2020, this iteration marries the Datejust’s timeless silhouette with a striking pink dial that evokes both warmth and restraint. The sunburst finish, applied to a stainless steel face, catches light with subtle gradation, while Roman numerals and stick hands lend a sense of quiet authority. The domed stainless steel bezel, paired with an Oyster case, reinforces the watch’s robust yet refined character, ensuring it meets the rigorous standards of a luxury timepiece designed for both precision and longevity. At its core lies the self-winding Caliber 2236, a movement distinguished by its Parachrom balance spring and a 70-hour power reserve, underscoring Rolex’s commitment to mechanical excellence. The watch’s 31mm diameter and 16mm lug width strike a balance between modern proportions and the Datejust’s classic presence, making it a versatile companion for both formal engagements and everyday wear. Its 100-meter water resistance and sapphire crystal further emphasize its practicality without compromising its aesthetic appeal. This watch speaks to those who value understated sophistication, seeking a piece that transcends trends while honoring a legacy. It is suited for the discerning individual who appreciates the quiet confidence of a well-crafted timepiece—one that commands attention not through excess, but through the precision of its design and the weight of its heritage.

In Context

At 31 mm it is small by current standards, in the range most wristwatches occupied before cases began growing through the 1990s. The case back is closed, so the movement stays out of sight, and the sapphire crystal will resist everything short of deliberate abuse. 100 m is genuine swimming resistance — more than the shape of this watch suggests it would need.

The movement winds itself from the motion of your wrist. 55 hours of reserve is enough to set it down on Friday evening and find it still running on Monday. At 28,800 vph the seconds hand advances 8 times a second.

278240-0013 is one of 18 executions of the 278240 base reference. Underneath they are the same watch; what separates this one is a pink sunburst dial and a stainless steel case. Introduced in 2020.

The 278240 family

278240-0013 is one of 18 variants sharing the 278240 base reference — same watch underneath, different dial, bezel, or bracelet execution. Browse the others:

+ 9 more variants in this family.

Inside: Caliber 2236

Explore this caliber →

The 2236 is the Rolex movement inside more watches in this library than any other: 907, in the 28 mm Lady-Datejust and the 31 mm Datejust 31. It was the first Rolex caliber with a silicon hairspring. Introduced in 2014 in the Pearlmaster 34, it is a 20 mm automatic with a date, 31 jewels, a 55-hour reserve and a beat of 28,800 vph, certified by the COSC and then tested again by Rolex after casing to the Superlative Chronometer tolerance of two seconds a day. Its distinction is the Syloxi hairspring: silicon, immune to magnetism, etched to a patented geometry that keeps the spring concentric in every position, and paired with Paraflex shock absorbers. The larger Rolex calibers kept the Parachrom alloy spring; Syloxi did not reach a men's movement until the 7140 of 2023. The [2236 piece](/blog/the-rolex-2236-the-most-common-movement-in-this-library) sets out that history. In the library it powers 488 [Datejust 31](/brands/rolex/datejust-31) references, the seven-digit 2782xx generation of 2020, 399 [Lady-Datejusts](/brands/rolex/lady-datejust) of the 2791xx generation of 2015, 15 [Pearlmasters](/brands/rolex/pearlmaster) and 5 [Yacht-Master 37s](/brands/rolex/yacht-master). The [2235](/calibers/rolex-2235) is the 48-hour movement it replaced, the [2232](/calibers/rolex-2232) its no-date sibling for the Oyster Perpetual, and the [3235](/calibers/rolex-3235) its counterpart in the 36 mm and 41 mm cases.

906 other watches in the library run the Rolex 2236.

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