Rolex Rolex - 278274-0024 Datejust 31 Stainless Steel Fluted / Jubilee / Pink - Roman
Rolex Rolex - 278274-0024 Datejust 31 Stainless Steel Fluted / Jubilee / Pink - Roman
Rolex Rolex - 278274-0024 Datejust 31 Stainless Steel Fluted / Jubilee / Pink - Roman
Rolex

Datejust 31 Stainless Steel Fluted / Jubilee / Pink - Roman

REF. 278274-0024

1/10

Widely produced

Case

MaterialWhite Gold, Stainless Steel
Diameter31 mm
Lug width16 mm
ShapeRound
CrystalSapphire
Case backClosed
Water resistance100 m

Dial

ColourPink
FinishSunburst
IndexesRoman Numerals Hands: Stick
HandsStick

Movement

Caliber2236
Typeautomatic
Reserve55 h
Explore caliber→

About This Watch

The Rolex Datejust 31, in its 2020 iteration with a pink sunburst dial, embodies the quiet authority of a timepiece that has defined elegance for generations. The combination of a stainless steel case and a fluted white gold bezel creates a subtle interplay of materials, anchoring the watch in the legacy of the Datejust collection—a lineage that began in 1945 as a symbol of accessible luxury. The dial, a deep pink with a sunburst finish, is both restrained and striking, its Roman numeral indexes and slender stick hands contributing to a composition that feels simultaneously classic and contemporary. The Jubilee bracelet, with its refined five-link design, complements the watch’s balanced proportions, ensuring it remains as comfortable on the wrist as it is visually compelling. At its core, the Datejust 31 is powered by Rolex’s in-house automatic caliber 2236, a movement celebrated for its precision, reliability, and the seamless integration of its date display. The case’s 100-meter water resistance and the sapphire crystal’s durability underscore the brand’s commitment to robustness without compromising aesthetics. This watch is for those who seek a companion that transcends trends, a piece as suited to a formal evening as it is to the quiet confidence of everyday wear. It is not a statement, but a presence—measured, enduring, and quietly distinguished.

In Context

At 31 mm it is small by current standards, in the range most wristwatches occupied before cases began growing through the 1990s. The case back is closed, so the movement stays out of sight, and the sapphire crystal will resist everything short of deliberate abuse. 100 m is genuine swimming resistance — more than the shape of this watch suggests it would need.

The movement winds itself from the motion of your wrist. 55 hours of reserve is enough to set it down on Friday evening and find it still running on Monday. At 28,800 vph the seconds hand advances 8 times a second.

278274-0024 is one of 34 executions of the 278274 base reference. Underneath they are the same watch; what separates this one is a pink sunburst dial and a white gold, stainless steel case. Introduced in 2020.

The 278274 family

278274-0024 is one of 34 variants sharing the 278274 base reference — same watch underneath, different dial, bezel, or bracelet execution. Browse the others:

+ 25 more variants in this family.

Inside: Caliber 2236

Explore this caliber →

The 2236 is the Rolex movement inside more watches in this library than any other: 907, in the 28 mm Lady-Datejust and the 31 mm Datejust 31. It was the first Rolex caliber with a silicon hairspring. Introduced in 2014 in the Pearlmaster 34, it is a 20 mm automatic with a date, 31 jewels, a 55-hour reserve and a beat of 28,800 vph, certified by the COSC and then tested again by Rolex after casing to the Superlative Chronometer tolerance of two seconds a day. Its distinction is the Syloxi hairspring: silicon, immune to magnetism, etched to a patented geometry that keeps the spring concentric in every position, and paired with Paraflex shock absorbers. The larger Rolex calibers kept the Parachrom alloy spring; Syloxi did not reach a men's movement until the 7140 of 2023. The [2236 piece](/blog/the-rolex-2236-the-most-common-movement-in-this-library) sets out that history. In the library it powers 488 [Datejust 31](/brands/rolex/datejust-31) references, the seven-digit 2782xx generation of 2020, 399 [Lady-Datejusts](/brands/rolex/lady-datejust) of the 2791xx generation of 2015, 15 [Pearlmasters](/brands/rolex/pearlmaster) and 5 [Yacht-Master 37s](/brands/rolex/yacht-master). The [2235](/calibers/rolex-2235) is the 48-hour movement it replaced, the [2232](/calibers/rolex-2232) its no-date sibling for the Oyster Perpetual, and the [3235](/calibers/rolex-3235) its counterpart in the 36 mm and 41 mm cases.

906 other watches in the library run the Rolex 2236.

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