



Datejust 31 Stainless Steel Fluted / Oyster / Blue - Floral
REF. 278274-0035
1/10
Widely producedCase
Dial
About This Watch
The Rolex Datejust 31, in its 2022 iteration with a blue dial and fluted white gold bezel, embodies the quiet authority of a timepiece that has defined elegance since its introduction in 1945. The blue dial, deep and unadorned except for the subtle presence of stick hands, evokes the timeless appeal of minimalism, while the fluted bezel—a hallmark of the Datejust lineage—adds a touch of ceremonial gravitas. Crafted from stainless steel with a white gold bezel, the case balances the robustness of Oyster construction with the refinement of precious metals, a duality that has long distinguished the collection. The absence of indexes further emphasizes the dial’s clean, uncluttered character, allowing the blue hue to dominate as both a focal point and a statement of restraint. Beneath the sapphire crystal lies the self-winding caliber 2236, a movement that marries precision with practicality, offering a 55-hour power reserve and a date display that remains discreetly integrated into the design. The 31mm diameter ensures a presence that is neither ostentatious nor diminutive, making it a versatile companion for both formal occasions and the quiet confidence of everyday wear. This watch is for those who value heritage without harking back, sophistication without ostentation, and a piece that transcends trends. It suits the man or woman who prefers their luxury to speak in the language of understated mastery, a silent testament to the enduring allure of Rolex’s craftsmanship.
In Context
At 31 mm it is small by current standards, in the range most wristwatches occupied before cases began growing through the 1990s. The case back is closed, so the movement stays out of sight, and the sapphire crystal will resist everything short of deliberate abuse. 100 m is genuine swimming resistance — more than the shape of this watch suggests it would need.
The movement winds itself from the motion of your wrist. 55 hours of reserve is enough to set it down on Friday evening and find it still running on Monday. At 28,800 vph the seconds hand advances 8 times a second.
278274-0035 is one of 34 executions of the 278274 base reference. Underneath they are the same watch; what separates this one is a blue dial and a white gold, stainless steel case. Introduced in 2022.
The 278274 family
278274-0035 is one of 34 variants sharing the 278274 base reference — same watch underneath, different dial, bezel, or bracelet execution. Browse the others:

Rolex
Black · White Gold, Stainless Steel
278274-0001 · 31 mm

Rolex
Black · White Gold, Stainless Steel
278274-0002 · 31 mm

Rolex
White
278274-0005 · 31 mm

Rolex
White
278274-0006 · 31 mm

Rolex
Grey · White Gold, Stainless Steel
278274-0007 · 31 mm

Rolex
Grey · White Gold, Stainless Steel
278274-0008 · 31 mm

Rolex
White · White Gold, Stainless Steel
278274-0009 · 31 mm

Rolex
White · White Gold, Stainless Steel
278274-0010 · 31 mm
+ 25 more variants in this family.
Inside: Caliber 2236
Explore this caliber →The 2236 is the Rolex movement inside more watches in this library than any other: 907, in the 28 mm Lady-Datejust and the 31 mm Datejust 31. It was the first Rolex caliber with a silicon hairspring. Introduced in 2014 in the Pearlmaster 34, it is a 20 mm automatic with a date, 31 jewels, a 55-hour reserve and a beat of 28,800 vph, certified by the COSC and then tested again by Rolex after casing to the Superlative Chronometer tolerance of two seconds a day. Its distinction is the Syloxi hairspring: silicon, immune to magnetism, etched to a patented geometry that keeps the spring concentric in every position, and paired with Paraflex shock absorbers. The larger Rolex calibers kept the Parachrom alloy spring; Syloxi did not reach a men's movement until the 7140 of 2023. The [2236 piece](/blog/the-rolex-2236-the-most-common-movement-in-this-library) sets out that history. In the library it powers 488 [Datejust 31](/brands/rolex/datejust-31) references, the seven-digit 2782xx generation of 2020, 399 [Lady-Datejusts](/brands/rolex/lady-datejust) of the 2791xx generation of 2015, 15 [Pearlmasters](/brands/rolex/pearlmaster) and 5 [Yacht-Master 37s](/brands/rolex/yacht-master). The [2235](/calibers/rolex-2235) is the 48-hour movement it replaced, the [2232](/calibers/rolex-2232) its no-date sibling for the Oyster Perpetual, and the [3235](/calibers/rolex-3235) its counterpart in the 36 mm and 41 mm cases.
906 other watches in the library run the Rolex 2236.

Rolex
Lady-Datejust 28 Rolesor Everose Diamond / Oyster / MOP
279381RBR-0014 · 28 mm

Rolex
Lady-Datejust 28 Rolesor Rose Diamond / Jubilee / MOP
279381rbr-0013 · 28 mm

Rolex
Lady-Datejust 28 Rolesor Yellow Domed / Oyster / MOP
279163-0014 · 28 mm

Rolex
Datejust 31 Stainless Steel / Yellow Gold / Diamond / Black MOP / Oyster
278383RBR-0023 · 31 mm
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