
Rolex - 278289RBR-0012 Datejust 31 White Gold Diamond / Silver
Ref. 278289RBR-0012






Rolex - 278289RBR-0012 Datejust 31 White Gold Diamond / Silver
Ref. 278289RBR-0012
Case
Dial
Rarity
9/10
Exceptionally rareCase
Dial
About This Watch
The Rolex Datejust 31, in its 278289RBR-0012 iteration, embodies the quiet authority of a timepiece that has defined elegance for generations. With a 31-millimeter white gold case, this model marries the enduring refinement of the Datejust collection—first introduced in 1945—with a contemporary silhouette that feels both timeless and purposeful. The gem-set bezel, meticulously arranged to catch light with subtle precision, frames a silver dial finished in a sunburst pattern that shifts in tone with the angle of illumination. Stick indexes and hands, rendered in a minimalist yet deliberate style, ensure legibility without intruding on the watch’s serene composition. The sapphire crystal, paired with a closed case back, reinforces the piece’s durability, while its 100-meter water resistance speaks to practicality without compromising sophistication. At its heart lies the Caliber 2236, an automatic movement distinguished by its efficient architecture and the inclusion of a Parachrom blue balance spring, which enhances precision and resilience against shocks. This mechanical core, paired with the exclusive bracelet introduced in 2020—its links forged with a precision that echoes the brand’s relentless pursuit of perfection—cements the watch’s status as both a heritage piece and a modern achievement. This is a timepiece for those who value understated distinction, whether in the boardroom, at a gala, or as a quiet testament to legacy. It is not loud, but it is unmistakable.
The 278289RBR family
278289RBR-0012 is one of 16 variants sharing the 278289RBR base reference — same watch underneath, different dial, bezel, or bracelet execution. Browse the others:

Grey · White Gold
Ref. 278289RBR-0006 · 31 mm

White · White Gold
Ref. 278289RBR-0007 · 31 mm

Black · White Gold
Ref. 278289RBR-0011 · 31 mm

Pink · White Gold
Ref. 278289RBR-0013 · 31 mm

Grey · White Gold
Ref. 278289RBR-0014 · 31 mm

Green · White Gold
Ref. 278289RBR-0015 · 31 mm

Pink · White Gold
Ref. 278289RBR-0016 · 31 mm

Grey · White Gold
Ref. 278289RBR-0017 · 31 mm
+ 7 more variants in this family.
Inside: Caliber 2236
Explore this caliber →This self-winding mechanical movement with date display is entirely manufactured by Rolex and inaugurates a new generation of movements. Its design and quality manufacture ensure peerless precision and reliability. Like all Rolex Perpetual movements, the 2236 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. It was first introduced in 2014. It the first movement to be fitted with the Syloxi (silicon) hairspring.
906 other watches in the library run the Rolex 2236.

Rolex - 278245-0018 Datejust 31 Rose Gold / Domed / White - Roman / President
Ref. 278245-0018 · 31 mm

Rolex - 278245-0019 Datejust 31 Rose Gold / Domed / Butterfly / Oyster
Ref. 278245-0019 · 31 mm

Rolex - 278245-0024 Datejust 31 Rose Gold / Domed / Chocolate - Roman / President
Ref. 278245-0024 · 31 mm

Rolex - 278245-0029 Datejust 31 Rose Gold / Domed / Rose - Diamond / Oyster
Ref. 278245-0029 · 31 mm
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Rolex - 278245-0033 Datejust 31 Rose Gold / Domed / Rose - Roman / Oyster
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