About This Watch

The Rolex Datejust 31, in its 178274-0087 iteration, embodies a refined balance of tradition and modernity, distinguished by its striking purple dial and the interplay of white gold and stainless steel. The fluted bezel, a hallmark of the Datejust collection since its 1945 debut, lends a timeless elegance, while the Oyster case ensures robustness without compromising sophistication. The dial’s deep purple hue, paired with Roman numeral indexes and slender stick hands, creates a visual harmony that is both distinctive and understated. This reference, though part of a collection synonymous with enduring heritage, subtly reimagines classic design through a contemporary color palette, appealing to those who seek a watch that commands attention without ostentation. At its core, the Datejust 31 is powered by Rolex’s in-house Caliber 2235, a self-winding movement celebrated for its precision, reliability, and the inclusion of a Parachrom blue balance spring, which enhances resistance to shocks and magnetic fields. The sapphire crystal, paired with a closed case back, underscores the watch’s commitment to durability and discretion. Measuring 31mm in diameter, its proportions are tailored for those who prefer a refined presence on the wrist, balancing the Datejust’s historical role as a symbol of achievement with a more intimate scale. This watch is for the discerning individual who values heritage, craftsmanship, and quiet distinction. It suits occasions where subtlety speaks volumes—whether in the boardroom, at a gala, or during moments of personal reflection. Its presence is a testament to the wearer’s appreciation for timepieces that transcend trends, marrying technical mastery with an enduring aesthetic.

Black · White Gold, Stainless Steel

Ref. 178274-0004 · 31 mm

Black · White Gold, Stainless Steel

Ref. 178274-0005 · 31 mm

White · White Gold, Stainless Steel

Ref. 178274-0008 · 31 mm

Silver · White Gold, Stainless Steel

Ref. 178274-0009 · 31 mm

Pink · White Gold, Stainless Steel

Ref. 178274-0012 · 31 mm

Black · White Gold, Stainless Steel

Ref. 178274-0014 · 31 mm

Grey · Meteorite

Ref. 178274-0016 · 31 mm

Silver · White Gold, Stainless Steel

Ref. 178274-0017 · 31 mm

+ 43 more variants in this family.

This model is equipped with calibre 2235, a self-winding mechanical movement entirely developed and manufactured by Rolex. Like all Rolex Perpetual movements, the 2235 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. Its architecture, in common with all Oyster watch movements, makes it singularly reliable

732 other watches in the library run the Rolex 2235.

Rolex - 178158-0056 Datejust 31 Yellow Gold Diamond / Oyster / Black MOP

Ref. 178158-0056 · 31 mm

Rolex - 178248-0079 Datejust 31 Yellow Gold Domed / Oyster / Champagne Roman

Ref. 178248-0079 · 31 mm

Rolex - 178245f-0032 Datejust 31 Everose Domed / President / Chocolate Roman

Ref. 178245f-0032 · 31 mm

Rolex - 81299-0014 Datejust Pearlmaster 34 White Gold Diamond Mother of Pearl Diamonds

Ref. 81299-0014 · 34 mm