About This Watch

The Rolex Datejust 31, in its 178344-0012 iteration, marries the enduring elegance of the Datejust collection with a refined interplay of materials and color. The case, a harmonious blend of white gold and stainless steel, frames a dial that exudes quiet sophistication through its deep pink hue—a choice that evokes both warmth and restraint. Roman numerals, rendered in a contrasting tone, lend a timeless quality to the dial, while the stick hands provide a crisp, minimalist counterpoint. The domed diamond bezel, set with precision, adds a subtle sparkle without overwhelming the design, a hallmark of Rolex’s ability to balance opulence with discretion. At its core, the watch is powered by the Caliber 2235, an automatic movement celebrated for its reliability and precision, featuring a Parachrom blue balance spring and a 70-hour power reserve. The sapphire crystal, paired with a closed case back, underscores the watch’s robust construction, while the 100-meter water resistance ensures practicality without compromising its sartorial appeal. The Datejust collection, introduced in 1945, has long been a symbol of understated luxury, and this reference embodies that legacy with a modern sensibility. This watch is for the discerning individual who values heritage and craftsmanship, seeking a timepiece that transitions seamlessly from boardroom to evening engagement. Its restrained grandeur speaks to those who prefer their luxury to be quietly assured, never ostentatious.

Brown · White Gold, Stainless Steel

Ref. 178344-0001 · 31 mm

Purple · White Gold, Stainless Steel

Ref. 178344-0002 · 31 mm

Grey · White Gold, Stainless Steel

Ref. 178344-0003 · 31 mm

White · Mother of Pearl

Ref. 178344-0004 · 31 mm

White · White Gold, Stainless Steel

Ref. 178344-0005 · 31 mm

White · Mother of Pearl

Ref. 178344-0006 · 31 mm

White · Mother of Pearl

Ref. 178344-0007 · 31 mm

Black · Mother of Pearl

Ref. 178344-0008 · 31 mm

+ 42 more variants in this family.

This model is equipped with calibre 2235, a self-winding mechanical movement entirely developed and manufactured by Rolex. Like all Rolex Perpetual movements, the 2235 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. Its architecture, in common with all Oyster watch movements, makes it singularly reliable

732 other watches in the library run the Rolex 2235.

Rolex - 178158-0056 Datejust 31 Yellow Gold Diamond / Oyster / Black MOP

Ref. 178158-0056 · 31 mm

Rolex - 178248-0079 Datejust 31 Yellow Gold Domed / Oyster / Champagne Roman

Ref. 178248-0079 · 31 mm

Rolex - 178245f-0032 Datejust 31 Everose Domed / President / Chocolate Roman

Ref. 178245f-0032 · 31 mm

Rolex - 81299-0014 Datejust Pearlmaster 34 White Gold Diamond Mother of Pearl Diamonds

Ref. 81299-0014 · 34 mm