




Datejust 31 Stainless Steel Domed Diamond / Oyster / Pink Roman
REF. 178344-0012
6/10
ScarceCase
Dial
About This Watch
The Rolex Datejust 31, in its 178344-0012 iteration, marries the enduring elegance of the Datejust collection with a refined interplay of materials and color. The case, a harmonious blend of white gold and stainless steel, frames a dial that exudes quiet sophistication through its deep pink hue—a choice that evokes both warmth and restraint. Roman numerals, rendered in a contrasting tone, lend a timeless quality to the dial, while the stick hands provide a crisp, minimalist counterpoint. The domed diamond bezel, set with precision, adds a subtle sparkle without overwhelming the design, a hallmark of Rolex’s ability to balance opulence with discretion. At its core, the watch is powered by the Caliber 2235, an automatic movement celebrated for its reliability and precision, featuring a Parachrom blue balance spring and a 70-hour power reserve. The sapphire crystal, paired with a closed case back, underscores the watch’s robust construction, while the 100-meter water resistance ensures practicality without compromising its sartorial appeal. The Datejust collection, introduced in 1945, has long been a symbol of understated luxury, and this reference embodies that legacy with a modern sensibility. This watch is for the discerning individual who values heritage and craftsmanship, seeking a timepiece that transitions seamlessly from boardroom to evening engagement. Its restrained grandeur speaks to those who prefer their luxury to be quietly assured, never ostentatious.
In Context
At 31 mm it is small by current standards, in the range most wristwatches occupied before cases began growing through the 1990s. The case back is closed, so the movement stays out of sight, and the sapphire crystal will resist everything short of deliberate abuse. 100 m is genuine swimming resistance — more than the shape of this watch suggests it would need.
The movement winds itself from the motion of your wrist. 48 hours of reserve is enough to set it down on Friday evening and find it still running on Monday. At 28,800 vph the seconds hand advances 8 times a second.
178344-0012 is one of 51 executions of the 178344 base reference. Underneath they are the same watch; what separates this one is a pink dial and a white gold, stainless steel case.
The 178344 family
178344-0012 is one of 51 variants sharing the 178344 base reference — same watch underneath, different dial, bezel, or bracelet execution. Browse the others:

Rolex
Brown · White Gold, Stainless Steel
178344-0001 · 31 mm

Rolex
Purple · White Gold, Stainless Steel
178344-0002 · 31 mm

Rolex
Grey · White Gold, Stainless Steel
178344-0003 · 31 mm

Rolex
White
178344-0004 · 31 mm

Rolex
White · White Gold, Stainless Steel
178344-0005 · 31 mm

Rolex
White
178344-0006 · 31 mm

Rolex
White
178344-0007 · 31 mm

Rolex
Black
178344-0008 · 31 mm
+ 42 more variants in this family.
Inside: Caliber 2235
Explore this caliber →The 2235 is the small Rolex automatic of the six-digit generation, a 20 mm movement with a date. It carried the Datejust 31 and the 26 mm Lady-Datejust from around 2000 until the 2236 replaced it. It powers 733 watches in this library. It has 31 jewels, a 48-hour reserve and a beat of 28,800 vph, and every one is a COSC chronometer. It is the same architecture as the [2236](/calibers/rolex-2236) that followed, without the silicon Syloxi hairspring and with seven hours less reserve; the [2236 piece](/blog/the-rolex-2236-the-most-common-movement-in-this-library) explains what changed. The library finds it almost entirely in the [Datejust 31](/brands/rolex/datejust-31): 682 references, the 1782xx generation, whose 45 base references and hundreds of dial variants make that collection the largest here. The 26 mm [Lady-Datejust](/brands/rolex/lady-datejust) of the 1791xx generation accounts for 29, the [Pearlmaster](/brands/rolex/pearlmaster) 29 mm and 34 mm for 19, and the 35 mm Yacht-Master for 3. A six-digit Datejust 31 reference is a 2235; the seven-digit one is a 2236, as the [reference-number guide](/blog/how-to-read-a-watch-reference-number) explains. The 2231 was its no-date sibling in the Oyster Perpetual, and the [3135](/calibers/rolex-3135) its counterpart in the 36 mm cases.
732 other watches in the library run the Rolex 2235.

Rolex
Datejust 31 Yellow Gold Diamond / Oyster / Black MOP
178158-0056 · 31 mm

Rolex
Datejust 31 Stainless Steel Diamond / Oyster / Pink MOP
178384-0061 · 31 mm

Rolex
Datejust 31 Rolesor Everose Domed / Jubilee / Black MOP
178241-0043 · 31 mm

Rolex
Datejust 31 Yellow Gold Domed / Oyster / Champagne Roman
178248-0079 · 31 mm
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