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Rolex - 278289RBR-0025 Datejust 31 White Gold - Diamond / Blue - Floral / President

Ref. 278289RBR-0025

Rolex Rolex - 278289RBR-0025 Datejust 31 White Gold - Diamond / Blue - Floral / President
Rolex Rolex - 278289RBR-0025 Datejust 31 White Gold - Diamond / Blue - Floral / President
Rolex Rolex - 278289RBR-0025 Datejust 31 White Gold - Diamond / Blue - Floral / President

Case

MaterialWhite Gold
Diameter31 mm
CrystalSapphire
WR100 m

Dial

ColorBlue
IndexesNone Hands: Stick

Movement

Caliber2236
Typeautomatic
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About This Watch

The Rolex Datejust 31, in its 278289RBR-0025 iteration, embodies the quiet sophistication of a timepiece that balances tradition with subtle innovation. Within the Datejust collection—a lineage established in 1945 as Rolex’s first self-winding waterproof chronometer—this reference distinguishes itself through its striking blue dial, framed by a gem-set bezel that catches light with restrained elegance. The white gold case, polished to a mirror finish, encases a dial where the absence of traditional indexes allows the floral motif, rendered in delicate diamond-set detailing, to take center stage. This interplay of geometry and organic form reflects the Datejust’s enduring appeal: a design that remains timeless while embracing the artistry of its execution. At its core, the watch is powered by Rolex’s in-house 2236 automatic movement, a marvel of engineering that ensures precision and reliability without drawing attention to itself. The sapphire crystal, paired with a closed case back, underscores the watch’s commitment to both durability and discretion. The President bracelet, with its signature five-link design, wraps the wrist in a manner that is both secure and unobtrusive, a hallmark of Rolex’s approach to wearable luxury. This watch is for the individual who values understated refinement, someone whose taste is measured not by excess but by the quiet confidence of a well-crafted object. It suits occasions where presence matters more than proclamation—a gala, a boardroom, or a quiet moment of reflection—worn as much for its heritage as for its quiet, enduring beauty.

The 278289RBR family

278289RBR-0025 is one of 16 variants sharing the 278289RBR base reference — same watch underneath, different dial, bezel, or bracelet execution. Browse the others:

+ 7 more variants in this family.

Inside: Caliber 2236

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This self-winding mechanical movement with date display is entirely manufactured by Rolex and inaugurates a new generation of movements. Its design and quality manufacture ensure peerless precision and reliability. Like all Rolex Perpetual movements, the 2236 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. It was first introduced in 2014. It the first movement to be fitted with the Syloxi (silicon) hairspring.

906 other watches in the library run the Rolex 2236.

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