
Rolex - 278289RBR-0028 Datejust 31 White Gold Diamond / Red Gradient - Diamond
Ref. 278289RBR-0028






Rolex - 278289RBR-0028 Datejust 31 White Gold Diamond / Red Gradient - Diamond
Ref. 278289RBR-0028
Case
Dial
Rarity
9/10
Exceptionally rareCase
Dial
About This Watch
The Rolex Datejust 31, in its white gold and diamond-set iteration, embodies a quiet mastery of proportion and materiality that defines the collection’s enduring appeal. The 31mm case, crafted in 18ct white gold, is a deliberate nod to the Datejust’s original 1945 design, refined for modern wear while retaining the watch’s hallmark elegance. A bezel encrusted with gem-set diamonds frames a dial that transitions from deep crimson at the outer edges to a subtle, luminous hue near the center—a gradient finish that evokes both sophistication and a touch of theatricality. The stick hands and gem-set indexes, paired with a sapphire crystal, ensure clarity and precision, while the closed case back conceals the movement’s mechanical integrity. At the heart of this timepiece lies the Caliber 2236, an automatic movement with a 55-hour power reserve, engineered for reliability and precision. Its presence underscores the Datejust’s role as a bridge between tradition and contemporary horology, a watch that marries the brand’s heritage of innovation with the understated craftsmanship expected of a luxury icon. The 100-meter water resistance and the subtle interplay of light across the dial’s surfaces further emphasize its balance between function and artistry. This watch is for the discerning individual who values heritage without ostentation, a piece suited to formal occasions or moments of quiet significance. It speaks to those who recognize that true luxury lies not in excess, but in the meticulous execution of detail—a philosophy that has defined Rolex for over a century.
The 278289RBR family
278289RBR-0028 is one of 16 variants sharing the 278289RBR base reference — same watch underneath, different dial, bezel, or bracelet execution. Browse the others:

Grey · White Gold
Ref. 278289RBR-0006 · 31 mm

White · White Gold
Ref. 278289RBR-0007 · 31 mm

Black · White Gold
Ref. 278289RBR-0011 · 31 mm

Silver · White Gold
Ref. 278289RBR-0012 · 31 mm

Pink · White Gold
Ref. 278289RBR-0013 · 31 mm

Grey · White Gold
Ref. 278289RBR-0014 · 31 mm

Green · White Gold
Ref. 278289RBR-0015 · 31 mm

Pink · White Gold
Ref. 278289RBR-0016 · 31 mm
+ 7 more variants in this family.
Inside: Caliber 2236
Explore this caliber →This self-winding mechanical movement with date display is entirely manufactured by Rolex and inaugurates a new generation of movements. Its design and quality manufacture ensure peerless precision and reliability. Like all Rolex Perpetual movements, the 2236 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. It was first introduced in 2014. It the first movement to be fitted with the Syloxi (silicon) hairspring.
906 other watches in the library run the Rolex 2236.

Rolex - 278245-0018 Datejust 31 Rose Gold / Domed / White - Roman / President
Ref. 278245-0018 · 31 mm

Rolex - 278245-0019 Datejust 31 Rose Gold / Domed / Butterfly / Oyster
Ref. 278245-0019 · 31 mm

Rolex - 278245-0024 Datejust 31 Rose Gold / Domed / Chocolate - Roman / President
Ref. 278245-0024 · 31 mm

Rolex - 278245-0029 Datejust 31 Rose Gold / Domed / Rose - Diamond / Oyster
Ref. 278245-0029 · 31 mm
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