R
Rolex

Switzerland · Est. 1905

vs
O
Omega

Switzerland · Est. 1848

ComparisonRolexOmega
CountrySwitzerlandSwitzerland
Founded19051848
Watches in Database36593794
Collections3127
Entry PriceN/AN/A
Average PriceN/AN/A
Top PriceN/AN/A

About Rolex

Rolex (/ˈroʊlɛks/ ⓘ) is a Swiss luxury watchmaker and manufacturer based in Geneva, Switzerland. Founded in 1905 as Wilsdorf and Davis by German businessman Hans Wilsdorf and his eventual brother-in-law Alfred Davis in London, the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915. After World War I, the company moved its base of operations to Geneva because of the unfavorable economy that led to business instability. In 1920, Hans Wilsdorf registered Montres Rolex SA in Geneva as the new company name (montre is French for watch); it later became Rolex SA. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust. Rolex SA and its subsidiary Montres Tudor SA design, make, distribute, and service wristwatches sold under the Rolex and Tudor brands. In 2023, Rolex agreed to acquire its longtime retail partner Bucherer, and in 2024, Rolex began construction of a new affiliate on Fifth Avenue in Midtown Manhattan, New York City, near Billionaires' Row. Alfred Davis and his brother-in-law Hans Wilsdorf founded Wilsdorf and Davis, the company that would eventually become Rolex SA, in London in 1905. Wilsdorf and Davis's main commercial activity at the time involved importing Hermann Aegler's Swiss movements to England and placing them in watch cases made by Dennison and others. These early wristwatches were sold to many jewellers, who then put their own names on the dial. The earliest watches from Wilsdorf and Davis were usually hallmarked "W&D" inside the caseback. In 1908, Wilsdorf registered the trademark "Rolex", which became the brand name of watches from Wilsdorf and Davis. He opened an office in La Chaux-de-Fonds, Switzerland. Wilsdorf wanted the brand name to be easily pronounceable in any language, and short enough to fit on the face of a watch. He also thought that the name "Rolex" was onomatopoeic, sounding like a watch being wound. During World War I, Rolex manufactu

View all Rolex watches →

About Omega

Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. Founded by Louis Brandt in La Chaux-de-Fonds in 1848, the company formerly operated as Louis Brandt et Fils until incorporating the name Omega in 1903, becoming Louis Brandt et Frère-Omega Watch & Co. In 1984, the company officially changed its name to Omega SA and opened its museum in Biel/Bienne to the public. Omega is a subsidiary of the Swatch Group. Britain's Royal Flying Corps used Omega watches in 1917 for its combat units, followed by the U.S. Army in 1918, and NASA in 1969 for Apollo 11. The Omega Speedmaster Moonwatch is marketed as the first watch worn on the Moon, becoming one of the watchmaker's most iconic models. Omega is the current official timekeeper of the Olympics, having first done so in 1932, in addition to being the timekeeper of the America's Cup yacht race. In 1848, Louis Brandt founded the company that would become Omega in La Chaux-de-Fonds, Switzerland. He assembled key-wound precision pocket watches from parts supplied by local craftsmen. He sold his watches from Italy to Scandinavia by way of England, his chief market. In 1877, his sons Louis-Paul and César joined him, and the company name was changed to Louis Brandt & Fils. In 1894, his two sons Louis-Paul and César developed their own in-house manufacturing and total production control system that allowed component parts to be interchangeable. Watches developed with these techniques were marketed under the Omega brand of Louis Brandt & Frere. By 1903, the success of the Omega brand led Louis Brandt & Frere to rename their company to the Omega Watch Co. Louis-Paul and César Brandt both died in 1903, leaving one of Switzerland's largest watch companies — with 240,000 watches produced annually and employing 800 people — in the hands of four young people, the oldest of whom, Paul-Emile Brandt, was not yet 24. The economic difficulties brought on by the First World War led Paul-Emile Brandt to work in 1925 towards

View all Omega watches →

Collections

Rolex vs Omega – Brand Comparison | Tourbillon Vault